CREATECH NORTH: AI LEAP

KNOWLEDGE REPOSITORY

05

Creative production

Brief to AI Video

Move from an approved idea to a coherent short video through controlled assets, shots and review gates.

Outcome
A production-ready 20–40 second video
Time
3–6 hours
Level
Intermediate

BEFORE YOU BEGIN

Set up the work.

Suggested toolkit

  • LLM
  • Image model
  • Video model
  • Editor

You will make

  • Creative brief
  • Shot list
  • Approved reference kit
  • Final edit

STEP BY STEP

Run the workflow.

Work in sequence and keep each intermediate artifact. Review the result at every stage before spending time on the next one.

  1. 01

    Lock the brief

    Define audience, message, tone, duration, format and the one action the viewer should take. Approve this before generating frames.

  2. 02

    Build a reference kit

    Create consistent character, location, product and palette references. Name and approve the assets that every shot must reuse.

  3. 03

    Design the shot system

    Write each shot as subject, action, environment, camera, light and duration. Generate keyframes before spending time on motion.

  4. 04

    Animate selectively

    Test low-cost motion first, then render only approved shots at final quality. Keep prompts and settings beside each asset.

  5. 05

    Edit for continuity

    Assemble picture, sound, titles and transitions in an editor. Review identity, direction of movement, pacing and legal clearance.

QUALITY GATE

Before you call it finished

01The output matches the stated outcome.

02Sources, settings and intermediate files are saved.

03A person has reviewed the result and edge cases.

04The next person can repeat the process.